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General Information
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General Information

The Campus/Corporate Partnership Forum: Building Effective Institutions Together was held in June 2000 in Baltimore, Maryland. The Forum was designed to provide companies currently doing business in higher education, and those who wish to do business with colleges and universities, with valuable information about the issues and trends that drive this multi-billion dollar industry. The program offered background and insights into such issues as student demographics, technology use, facilities planning, event management, student personnel, as well as housing, campus security, bookstores, campus cards and food service operations.

The sponsor of this program is CHEMA (the Council of Higher Education Management Associations) a group representing more than 30 associations concerned with administrative, management and student affairs functions on campus. The group convened the Campus/Corporate Partnership Forum to bring CHEMA members together with their corporate partners and those companies still exploring higher education as a potential market. This Forum gave Association leaders an opportunity to provide vendors with the latest information on how to navigate the purchasing decision-making process, the differences between small, large, public and private institutions, and how to build effective collaborative relationships.

A special feature at the Forum was the "reverse tradeshow" -- an exhibit hall where association booths (each filled with promotional material), were managed by each group's senior executive who visited with corporate representatives and clarified best ways navigate the decision-making route in their area of higher education.


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